NU:S is an extraordinary and engaging installation, which examines the interrelation between Fashion and Architecture and attempts to break the mold of the Roman art scene taking advantage of the important creative contribution of young and talented members of Made in Italy.
The concept and the creative direction are the undertaking of Antonella Buono, who involved the architects Arturo Tedeschi (computational designer and author of the bestselling "Parametric Architecture with Grasshopper ") and Maurizio Degni; the fashion designers Chiara Cola, Simone Bruno, Flavia Migani, and Alessio Spinelli (shoe designer winner of the 2011 Who's On Next in Accessories category).
The result is a harmonious work that merges the individual disciplines while respecting their identities creating an innovative expressive manifesto, thanks to the use of a revolutionary architectural language: the parametricism .
Parametricism is a paradigm which utilises digital models generated through new techniques of computer programming, which today can be considered as equally powerful systems of investigation and formal experimentation, as are considered conventional drawing tools.
The installation consists of four dresses, complete with accessories, which are located within a parametric framework in constant dialogue with the exhibition space, involving the audience in a multidisciplinary learning process.
The installation soundtrack was composed by Davide Severi, a talented musician with a substantial knowledge of reinaissance music and strong digital music background.
The entire creative process has been documented thanks to the images and videos produced by Francesco Ricci Lotteringi.
"NU: S" is a project behest by Double: A young company based in Rome, which is interested in the interplay of diverse contemporary art forms.
DOUBLE is: Maria Rosaria Melia EXECUTIVE PRODUCER, Antonella Buono CREATIVE DIRECTOR, and Benedicta Mariani ACCOUNT EXECUTIVE, who work together in support of innovative cultural phenomena. "We believe we have the task ok maintaining Italian excellence by fuelling research, expecially now, in this current unstable economic climate, when market pressures threaten this possibility.
For this reason, the designers were offered a metaphorical artistic residence where DOUBLE provided all of them economic and logistic tools to develop their own projects. In this way the artists were able to feel free to create and experiment with new forms of expression within the correct cultural context.
The exhibition has been inaugurated on Saturday, July 6th (2012) at 19.00 to 11PM with an unusual performance by invitation only, and it remained open to the public until Tuesday july 10th observing the normal opening hours observed by the Cloister of Bramante.
It was then hosted at Rome Contemporary Art Museum until sept 5, 2012.
DOUBLE is now working on new exciting projects